Zomedica Strengthens Executive Leadership Team
“Bruk’s expertise and insights are a distinct advantage as we prepare to transition from a research and development only company to commercial readiness,” stated
Herbst brings with him more than 20 years of experience leading commercial strategies to drive sales, marketing, support and technical teams to achieve accelerated revenue growth, lasting customer relationships and industry-leading results, in particular leading the successful launch of an extensive number of products for the veterinary industry. He will lead the commercial strategic launch for Zomedica’s diagnostic, point of care and therapeutic product offerings.
Prior to joining Zomedica, Herbst was the Executive Senior Vice President of Sales and Marketing at i4C Innovations. Before that, he served as Executive Senior Director and Head of U.S. Sales at
Concurrently, Chief Operations Officer
To further enhance its customer-centric mission, Zomedica recently formed a seven-member veterinary advisory committee comprised of four veterinarians, two licensed veterinary technicians/nurses, and one hospital administrator from various geographic regions across
With U.S. operations based in
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